Monthly Archives: May 2016
The business world is ever-changing and smart professionals know that they need to adapt to new trends, adopt new skills, and remain flexible in their career outlook in order to maintain their competitive edge. For mid-career professionals looking to complement and enhance their existing expertise, earning an advanced degree can be an ideal way to remain relevant and maximize career potential. Of course, finding time for continuing education can be difficult – take for example those busy working professionals in the marketing and advertising industry. Online degrees are increasingly popular and can be an ideal way to complete a higher degree. But it can be difficult to identify legitimate, credible courses. So what should you look for in an online graduate program? Here are three key things to consider when finding the best degree for your needs.
1. Consider your situation
Not all online degrees are created equal, so consider your life, responsibilities, and career goals when selecting a course. Some online degrees still include on-campus requirements, which may not be ideal for all students. And, according to Professor Geoff Smith, Senior Deputy Vice-Chancellor at Falmouth University, “the quality of technology available to today [means] there’s no reason why anyone should be excluded from accessing the best education on offer at the times and in the places that suit them.” Look for programs that offer options for flexibility and personalization. Ensure that you will have easy access to resources and adequate study support throughout the process.
2. Compare value
Online degrees are more reputable than ever, but that doesn’t mean that every program or institution carries the same respect. When choosing an online graduate program, especially in the creative industries, consider the reputation and ranking of the university. Where your degree comes from will definitely matter to future employers. An online degree from a number one ranked creative university like Falmouth University will carry value that’s equivalent to that of an on-campus program. So make sure to choose a University with excellent credentials and a strong student support system.
3. Check employability rates
Before enrolling, establish what type of degree will best improve your job prospects or enhance your career. Perhaps you’re looking to move up the career ladder within your field or are looking to move from marketing to advertising or vice versa? Look at industry requirements and talk with your mentors about the best study plan for developing your skills. It can be useful for professionals in marketing and advertising to gain more experience in both areas, so look for programs like the MA Advertising & Marketing at Falmouth University that allow students to build on existing experience and add to their knowledge in other areas. Then, consider the curriculum and employability of graduates from your favorite programs. You can approach universities’ alumni associations and confirm that they have a good reputation for graduate employment. Choose an institution like Falmouth University that customizes its curriculum and teaching to the market and has a 96.5 percent graduate employment rate, according to the Destination of Leavers from Higher Education Survey.
One Example of a high-level online degree: Falmouth University’s MA Advertising & Marketing
If you’re looking for a top ranked program that will give you more insight into both the marketing or advertising industries but need the flexibility of an online degree, consider the MA Advertising & Marketing from Falmouth University. Falmouth is the UK’s No. 1 Arts University on the Sunday Times League Table 2015 & 2016 and has the sixth highest graduate employment rate in the UK, with Falmouth graduates working in a variety of industries and sectors, with global brands or running their own companies.
At Falmouth, there’s no distinction between on-campus and on-line students. The program looks for applications from accomplished professionals who want to enhance their careers, and all students have access to experienced staff who are industry practitioners, and the MA Advertising & Marketing is built around industry connections. According to Lotte Mahon, Module Leader and Lecturer, “the online course is a natural extension” of the university’s reputation as a leader in creative advertising. Students have a chance to learn from experts and brands from around the world and come away with “a solid understanding of the marketing and brand strategies” that are used in major corporations.
Advertising and marketing professionals know that the industry is always changing and that the key to success is a solid foundation upon which to build. The creators of Falmouth’s online MA Advertising & Marketing are “aware of the changes and challenges facing industry professionals and [the course] has been created to respond to those changes.” At Falmouth, students work with an international cohort of students from different cultures and backgrounds, which gives them a chance to prepare for the diversity and dynamics of a global marketplace. Falmouth’s graduates can build on core principles while investigating emerging opportunities and the degree’s responsive curriculum looks at the changes in the industry as they happen. This approach helps students prepare for the ever-changing market and the challenges of an ever evolving the digital age.
Last spring, President Barack Obama became the first US president to visit Cuba in nearly 90 years, at which time he called on Congress to lift the long-standing trade embargo. This continued a promising trend of improved relations between the two countries, including the reopening of embassies and the loosening of longtime travel restrictions. The takeaway for many mobile-minded students? There’s never been a more exhilarating time to visit this intriguing Caribbean hot spot. Let’s count down six reasons why the island of Cuba claims a spot on our shortlist of desirable international study destinations.
1. Education is a Priority Here…As Evidenced by its Excellent Universities
Cuba’s 60 public universities have grown in repute over the past several decades thanks to a strong commitment to education shared by the government and its people. Five of its universities earned places in QS University’s 2016 ranking of the top universities in Latin America, which considers factors including academic reputation; employer reputation; faculty/student ratio; citations per paper; international research network; proportion of staff with PhDs; and web impact when determining standings.
And while Cuba’s universities offer a breadth and depth of subjects to choose from, its programs in medicine are particularly celebrated.
2. It Has a Top-Notch Health System
Given Cuba’s exceptional reputation when it comes to educating doctors, it’s hardly a surprise that it’s also known for a top-notch health care system.
Just how extraordinary is health care in Cuba? Margaret Chan, Director-General of the World Health Organization (WHO), said in 2014 as reported by the Huffington Post, “Cuba is the only country that has a health care system closely linked to research and development. This is the way to go, because human health can only improve through innovation.”
Whether you’re looking for an innovative medical education or simply hoping to benefit from the country’s widespread access to medical services, you’ll find both — and much more — in Cuba.
3. Its Politics and History and History are Fascinating
Sure, Cuba has gorgeous white sand beaches, breathtaking architecture, and picturesque towns and villages, but so do many other Caribbean destinations. What separates Cuba from the rest? Its remarkable history, for starters.
While Cuba is small, it plays host to nine UNESCO world heritage sites with three others on the tentative list. These historically, naturally, agriculturally, and architecturally significant spots comprise everything from fortresses to coffee plantation remains — all packed into Cuba’s tiny 44,200 miles.
And, of course, no discussion of Cuba is complete without acknowledging its long-standing commitment to Communism despite tremendous external pressure, and the crossroads at which it now stands.
4. You Will Improve Your Spanish Skills
If you’re looking to learn Spanish or improve your Spanish skills, you’ll have plenty of opportunities in Cuba. However, keep in mind that just as there’s a difference between the Spanish spoken in Spain and the Spanish spoken in Latin America, there’s also a difference in the Spanish spoken in Caribbean-influenced Cuba. That said, many language experts agree that if you can speak and understand Cuban Spanish, you’re in excellent shape as it’s widely regarded to be one of the more challenging accents.
Don’t speak Spanish? While it’s always good to learn a few basic phrases in any country where you’re traveling, the Cuban people are enthusiastic, hospitable and very patient.
5. There’s Nothing Like Cuban Music
Cuban music has been influenced by many different cultures and styles with origins in both Europe and Africa. The result? Not only is the island’s music scene unique and vibrant, but it’s also inextricably interwoven into everyday life. Wherever and whenever you go, you can expect to hear amazing live music.
Already a fan of the Buena Vista Social Club? That’s just the start of what’s waiting to be discovered in Cuba. From Cha-cha-cha and Conga to Timba and Trova, there’s no end to the heart-stirring, toe-tapping tunes you’ll hear while visiting Cuba.
6. You’ll Beat the Crowds
Because Cuba was inaccessible for so long, it retained its culture in a particularly unique way. But with travel to Cuba easier than ever and relations on the upswing, more people are adding Cuba to their must-do destinations, meaning it may experience a decline in authenticity and charm as it becomes a mecca for tourists. If you’re hoping for a taste of pure, unadulterated Cuba, the time to go is now.
While study abroad programs in Cuba aren’t new, the opportunities are greater now than ever before. And while Cuba’s strong academic offerings are incentive on their own, Cuba’s on-the-cusp status sweetens the deal, with visitors getting to experience “old and new Cuba, past and future, through the same lens.”